HBF is planned to be held on February 13-14, 2026. At the forum, the main theme chosen is "Artificial Intelligence: a new trend in tourism and hospitality." It is planned to cover such topics as: the IT sphere, ecology, digitalization of services, MICE, education and personnel as the main "locomotive" in the development of the hotel industry.
The forum will be divided into sections: Plenary session and official part, as well as panel sessions on topics.
The event is a platform for discussing current trends in the hospitality sector, uniting leading international specialists.
Speakers and moderators – hoteliers, tour operators, marketers, representatives of IT companies, suppliers of hotel services, who will share their best cases on overcoming the crisis.
At the same time, an Interactive B2B exhibition will be organized at the Forum, presenting a full range of products and services for the HoReCa segment, which are leading suppliers of hotel services. These are manufacturers and suppliers of equipment, professional dishes and inventory, furniture, interior items, professional textiles, uniforms, automation of security systems, light and sound.
The HOTEL BUSINESS FORUM event is the only major business event that managed to gather representatives of departments whose tasks include tourism development at the previous forum.
A communication business platform was organized for an open and constructive dialogue between the state and business on the most pressing issues of quantitative and qualitative development of the hotel market.